The BENEFITS of Color Design vary with the marketing objectives for each product. Our clients have found their Benefits to be profitable and to far outweigh the cost of Color Design. Benefits fall under the following categories: (specific results listed below)
- Increased Sales
- Fashion Leadership
- Competitive Advantage
- Open New Markets
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- Higher Product Visibility
- Promotional Opportunities
- Reduced Inventory Costs or S.K.U.s
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If you are interested in learning if we can help you achieve these benefits, Contact us today for a complimentary review of your products.
Due to the confidentiality in which we work with
all of our clients, we are unable to provide you
with the names of these clients or their
products; however we can assure you that all of
the following profitable results were based on
their own statements of results achieved. Color
Design ...
- a new color line exceeded sales
projections by 100% and broke the color
barrier for this consumer product.
- a new color line for an existing product
resulted in a 60% increase in sales over
same period from the previous year; and
was 25% beyond corporate projections.
- a new color line resulted in increased
sales of 12% in a declining product
category and a 22% sku reduction for
overall lower inventory costs.
- a new color line for an existing product
reduced raw inventory from 67 months to 6
months.
Product Development
- creating newly designed products opened a
new market for this company and, within
30 months, resulted in over $1,000,000.00
in additional sales.
- a newly developed technique created a
totally new product category for this
manufacturer's existing product.
- a re-design of an existing product
produced savings in labor, seconds and
manufacturing.
Marketing Programs ...
- a two-fold sales advantage eliminated an
industry standard surcharge and allowed
for a 14% sku reduction in inventory,
which by far offset the additional cost
for this feature.
- several award-winning merchandising tools
that effectively enhanced products'
visibility and led to increases in sales.
- a re-designed sampling program secured an
additional 18 month life for the
manufacturer's existing product selection
which assisted their sales efforts and
inventory reduction prior to introducing
new collections.
- a completely new marketing and
merchandising program and product
development strategy resurrected a
swiftly declining company to retake its
market share.
"I've worked with Nada on several projects and on every project
I know that her recommendations are "up to the minute" with
trend and color reports. In fact, she's ahead of the game when
it comes to design, color, packaging and product launch. I look
forward to working with her again."
Barbara Benotto
National Manager, Consumer Products
Color Systems, Simpson Strong-Tie
Dear Nada:
. . . a greatly appreciated quality, was your approach to our
assignment based upon a pragmatic vision toward the ultimate
objective. . . You have demonstrated a wonderful demeanor, open
mindedness and mental agility in handling, what were often times
challenging communications with both groups of my development
puzzle. Most importantly, you have carefully guided our internal
development team to an expansion of their capabilities with
excitingly new and different colors for our products.
Jeff Anderson
Marketing/Operations Manager USA
Melded Fabrics
Dear Nada:
"I want you to know how grateful we are
for all the "direction" you have given
our product line and company. While you were
originally referred to us as a colorist, you have
gone far beyond color. Your product design and
marketing direction has added a depth that did
not exist in our organization and that we would
not willingly do without."
Howard S. Hauser
President
Niche Marketing, Inc.
Dear Nada:
"You have shown to have an excellent
knowledge of the colour directions on the
American market and an excellent insight in the
tastes and preferences of the American consumers.
You are a great team player and contributed
highly effectively and with a great attention for
details to the achievement of our goals."
Dr. Sidney C. Vastenhout
Project Leader
Philips Corporate Design
Dear Nada:
"As we near the launch of our new Men's
Razor Line, I am pleased to see your color
predictions come to life in the cars on the roads
and in general commercial merchandise. Through
your understanding of color and your tangible
examples of abstract trends, you helped us
achieve a progressive men's razor line bridging
global and domestic trends. We will, for the
first time ever, have a men's razor line with one
worldwide color palette solution."
Patrick J. Dinley
President
Norelco Consumer Products Company
Dear Nada:
"Nada is not only very knowledgeable and
a pleasure to work with, but she is also
extremely thorough and provided us with a unique
and successful end result."
Kirsten Wedereit
Product Marketing Specialist
Teledyne Laars/Jandy Products
AS A TOKEN OF OUR THANKS for
visiting our site (colordesigner.com), click here to receive a full color, 4-page article, "Color Sells" from Pittsburgh Professional magazine.
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PRODUCT ANALYSIS: Colorlines, Designs,
Line Development |
BFG Industries Inc. |
Melded Fabrics, Inc. |
Coleman Company |
Nanik, Div. of Springs Ind. |
Color Systems |
Nevamar Corporation |
Dynamic Design Inc. |
Niche Marketing Inc. - Heatwave |
Fashion Tech |
Norelco Consumer Products Co. |
Graber Industries |
Philips Design N.V. |
Hoffman Mills Inc. |
Pulsar Eco-Products |
Hunter Douglas Window Fashions |
Redi Shade, Inc. |
Intek, Div. Of Springs Industries |
Regina Consumer Products Co. |
Kenney Window Fashions |
Teledyne Laars / Jandy Products |
Listo Products, LLC |
Seco Supply Inc. |
Lutron Electronics, Inc. |
Waverly Home Fashions |
MARKET ANALYSIS: Market Analysis, Seminars, Development |
BGF Industries |
Nanik, Div. of Springs Ind. |
Coverings Inc. |
Newell Window Fashions |
DDF&M |
Pulsar, GmbH |
Hoffman Mills Inc. |
Sears Roebuck & Co. |
Johnson & Johnson |
Veratec, div. International Paper |
MARKETING PROGRAMS: Marketing, Merchandising, Sampling |
Alsy Lighting |
Niche Marketing Inc. |
American Water Relief |
RL Flowmaster |
Fashion Tech |
Rose Z's Tea Notes |
Home Depot |
Waverly Home Fashions |
Louver Drape |
Simpson Strong-Tie Company |
Nanik, Div. of Springs Ind. |
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AS A TOKEN OF OUR THANKS for
visiting our site (colordesigner.com), click here to receive a full color, 4-page article, "Color Sells" from Pittsburgh Professional magazine.
|