Nada Associates, a color design consultant, brings to clients strong backgrounds and success in both design and marketing. This combination of disciplines greatly benefits our clients' bottom lines. At Nada Associates, you do not get "off the shelf" or standardized information and reports. Instead, as color design consultants, each consulting program is customized to your specific needs. We only work to your goals, your objectives and your profits.
The following list of services is to provide you with
some starting points and general ideas of the
kinds of color and design consulting services that are available.
If you are unsure of which areas you desire
our assistance, let us help you learn more about
what we as color designers can do for YOU. Contact us.
Strategic Design Program
A comprehensive strategic color design program which evaluates your
products, your goals, your marketing and your
customers needs; and develops appropriate product
strategies to maximize your profit opportunities.
Market Overview or Analysis
This can range from a general overview of your
product or industry all the way to a major
examination of an entire sector as a whole;
focusing on product categories, specific
industries or general color and design trends and
their development.
Forecasting or Trend Analysis
Color and Design - a report identifying color or
design directions for consumer and home
furnishings product areas. This can be cursory or
a full and comprehensive look into the coming
years of color design trends.
Product Line Development
As a color design consultant we evaluate current product lines and works with
you to determine new product lines that can
maximize the use of current materials --textiles,
ceramics, plastics, papers, etc.
Product Line Review & Analysis
From a color design perspective, we provide simple review and general analysis of your
current line or a line already in development for
the purpose of identifying voids, but not
detailing specifics.
Design Development
After a product line review, this further defines
potential areas of design, provides the design
direction for development and includes the
procurement of specific designs through to final
development and product approvals.
Color Line Development
After a product line review, this phase further defines your potential areas of color design needs and executes a successful color line all the way from specifying recommended color design direction through to final development and product approvals.
SKU Reduction Recommendation
This phase is mostly incorporated with the product and color line development since color deletions often leave voids; but as color designers we can address this phase as the "objective" to eliminate additional unprofitable inventories.
Seminars
A highly rated speaker for many industry events,
we provide a "Trend Tracking" program
which illustrates to attendees how they can track
trends to better understand and predict future
color and design directions.
Marketing Direction
This is a broad, yet extremely important area of
fulfilling the success of your new or existing
designs. One of our main strengths is to
communicate to your creative staff or agency in a
way that allows them a creative freedom; yet
channels their efforts toward a most successful
direction. We call it Design Parameters --
creative types love us.
Marketing Direction is a part of the Strategic
Design Program; yet can be done in any marketing
or merchandising area such as:
comprehensive marketing programs
addressing all facets
catalogs or sampling programs
point of purchase and retail displays
trade show exhibits
public relations programs
advertising or direct marketing
Market Research
(As it relates to product marketing design or
development) -- We work with you to evaluate your
goals and provide a needs assessment, which is
necessary in determining the method of research
most appropriate and most beneficial for your
goals. Design parameters are then developed to
provide directions for focus group or research
method. In some instances, we also conduct
informal focus groups for product design
feedback.
If you manufacture or market a product, click here if you are
interested in an opportunity to win one day of
Nada's consulting services, free!
AS A TOKEN OF OUR THANKS for
visiting our site (colordesigner.com), click here to receive a full color, 4-page article, "Color Sells" from Pittsburgh Professional magazine.
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