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Why selecting product color is like building a nuclear bomb... or .... how not to bomb with your product color selection.

Can you correctly guess the right car colors that a potential client challenged Nada to guess? This is a true story and you have the same information that Nada had when she had to "guess"? The first manufacturer or marketer to be correct wins a free day of consulting!

CASE STUDY....
A couple of years ago I met a prospective client for lunch who, upon meeting me, promptly declared that a good test of my ability as a color designer was whether I could tell him the color of the car he had purchased just that morning! Quickly this nuclear scientist rattled off the eight or nine colors the car came in and promptly wanted an answer from this very startled consultant. I knew that his color decision was not made in seconds; but now he wanted to judge my worth as a color consultant on a few seconds "guess". Undaunted, I struck out to subtly learn as much as I possibly could about this character, in order to make an educated "guess".

Interspersed over the next 10 minutes, I tried to explain that color design was not magic; nor was it about what we liked as individuals, nor what was "in" or "hot". Rather color design is both a science and an art, factoring information and strategies most appropriate for each specific product, market, and objective.

Since he was the head of this multi-million dollar R&D project, I thought he would at least logically understand why quick and easy answers are not acceptable. WRONG. To him there was little mystery, science or talent to color design. Afterall, being a maverick scientist, he daily dressed in fashionable colors and styles and knew what was "in". He felt anyone could do it, not like building a nuclear bomb.

Comparing the color design process to his "car color test" bought time allowing me to once again explain that color design is not guesswork. Additionally, I tried to learn more about him during our lunch conversation. I found that he was in his early 30's, tall, slim, blonde hair, blue-eyes, originally from the upper midwest and his wife was pregnant with their first child. However within minutes, unwilling to share any further information and frustrated that I would not randomly or capriciously pick a color, he declared his car color.

Prior to his declaration, I had narrowed down the car colors to two. After his declaration, I said that unfortunately I was wrong. I had selected his declared color as my second choice and my other color as his selection. He smiled and said I was right. Now I was even more startled. It turns out he originally ordered his car in my first selection, but when it came in, he decided he didn't like it; so his second choice was also my second choice.

Guesswork? Not hardly. Had I guessed immediately, I would have been wrong. I would have lost that job before I even had a chance to earn it! This was a successful test on my part, and it certainly did illustrate how I work and how my marketing background and expertise works to provide my clients with the best color solutions to meet their objectives.

Are you ready to make your selection? If you are a manufacturer or marketer, we hope that reading this gave you some insight as to how we work. If you are intrigued with learning the results of this color challenge and are willing to make a "guess", you will be rewarded with one day of free consulting by Nada Associates, as long as you are the FIRST qualified company to correctly select the car's colors in the right sequence as our client selected them.

Click here to make your selections!

A VALUABLE LESSON ...
not all prospective clients are willing to secure the right solutions.

This prospective client wanted an easy answer, a fast answer, one with little thought behind it. Why? Because he did not understand...

• the importance of color in a product's success,
• the impact the right color can make on his bottom line,
• that profitable product color decisions are not guesswork,
• that color decisions are derived from many specific factors including your product, your target market and your marketing objectives.

Don't fall into this trap. Understanding and implementing Color Design, results in colors that will do the most in meeting your specific product's objectives and your company's bottom line.
We COLOR your bottom line profitably!^TM