Nada Associates professionally performs all work in concert with your corporate goals and directives, to assure you of the successful execution of your creative programs. This success is best attributed to a sensitivity to the company's needs and objectives; an ability to derive the most dynamic results achievable; plus the constant attention and contribution to your bottom line.

Problem: A leading professional association whose materials and information was far behind the value and benefits of the association. Result: Responsible for the move to enchancing the image and marketing for CMG. Included a comprehensive Public Relations program, International Conference mailings that transitions from photocopied sheets to professional programs and pre-conference poster mailings, a new CMG brochure development and Membership binder. Association and profession awareness, membership and revenues increased dramatically.

Nada Associates worked with the product development/marketing team to evaluate initial product concepts, develop product colors, and provide merchandising direction for a totally new product line. We have since developed a Strategic Design program and created colors for new line extensions. Results: a successful new product launch of an interior product at home centers for a construction materials company.

Complete Strategic Design and Marketing program which develops product categories, colors, styles and designs for specific markets. Results: SOCIETY OF GLASS AND CERAMIC DECORATORS, 1996 Discovery Awards, Innovation in Ceramic Category, for Heatwave's Gourmet Series Newport "Springtime" hot plate.