Nada Associates -- Designs for Marketing

About Nada

Color of the Month
In The Press


The BENEFITS of Color Design vary with the marketing objectives for each product. Our clients have found their Benefits to be profitable and to far outweigh the cost of Color Design. Benefits fall under the following categories: (specific results listed below)
  • Increased Sales
  • Fashion Leadership
  • Competitive Advantage
  • Open New Markets
  • Higher Product Visibility
  • Promotional Opportunities
  • Reduced Inventory Costs or S.K.U.s
If you are interested in learning if we can help you achieve these benefits, Contact us today for a complimentary review of your products.

Due to the confidentiality in which we work with all of our clients, we are unable to provide you with the names of these clients or their products; however we can assure you that all of the following profitable results were based on their own statements of results achieved.

Color Design ...

  • a new color line exceeded sales projections by 100% and broke the color barrier for this consumer product.
  • a new color line for an existing product resulted in a 60% increase in sales over same period from the previous year; and was 25% beyond corporate projections.
  • a new color line resulted in increased sales of 12% in a declining product category and a 22% sku reduction for overall lower inventory costs.
  • a new color line for an existing product reduced raw inventory from 67 months to 6 months.

Product Development

  • creating newly designed products opened a new market for this company and, within 30 months, resulted in over $1,000,000.00 in additional sales.
  • a newly developed technique created a totally new product category for this manufacturer's existing product.
  • a re-design of an existing product produced savings in labor, seconds and manufacturing.

Marketing Programs ...

  • a two-fold sales advantage eliminated an industry standard surcharge and allowed for a 14% sku reduction in inventory, which by far offset the additional cost for this feature.
  • several award-winning merchandising tools that effectively enhanced products' visibility and led to increases in sales.
  • a re-designed sampling program secured an additional 18 month life for the manufacturer's existing product selection which assisted their sales efforts and inventory reduction prior to introducing new collections.
  • a completely new marketing and merchandising program and product development strategy resurrected a swiftly declining company to retake its market share.

"I've worked with Nada on several projects and on every project I know that her recommendations are "up to the minute" with trend and color reports. In fact, she's ahead of the game when it comes to design, color, packaging and product launch. I look forward to working with her again."

Barbara Benotto
National Manager, Consumer Products
Color Systems, Simpson Strong-Tie

Dear Nada:
. . . a greatly appreciated quality, was your approach to our assignment based upon a pragmatic vision toward the ultimate objective. . . You have demonstrated a wonderful demeanor, open mindedness and mental agility in handling, what were often times challenging communications with both groups of my development puzzle. Most importantly, you have carefully guided our internal development team to an expansion of their capabilities with excitingly new and different colors for our products.

Jeff Anderson
Marketing/Operations Manager USA
Melded Fabrics

Dear Nada:
"I want you to know how grateful we are for all the "direction" you have given our product line and company. While you were originally referred to us as a colorist, you have gone far beyond color. Your product design and marketing direction has added a depth that did not exist in our organization and that we would not willingly do without."

Howard S. Hauser
Niche Marketing, Inc.

Dear Nada:
"You have shown to have an excellent knowledge of the colour directions on the American market and an excellent insight in the tastes and preferences of the American consumers.

You are a great team player and contributed highly effectively and with a great attention for details to the achievement of our goals."

Dr. Sidney C. Vastenhout
Project Leader
Philips Corporate Design

Dear Nada:
"As we near the launch of our new Men's Razor Line, I am pleased to see your color predictions come to life in the cars on the roads and in general commercial merchandise. Through your understanding of color and your tangible examples of abstract trends, you helped us achieve a progressive men's razor line bridging global and domestic trends. We will, for the first time ever, have a men's razor line with one worldwide color palette solution."

Patrick J. Dinley
Norelco Consumer Products Company

Dear Nada:
"Nada is not only very knowledgeable and a pleasure to work with, but she is also extremely thorough and provided us with a unique and successful end result."

Kirsten Wedereit
Product Marketing Specialist
Teledyne Laars/Jandy Products

AS A TOKEN OF OUR THANKS for visiting our site (, click here to receive a full color, 4-page article, "Color Sells" from Pittsburgh Professional magazine.

PRODUCT ANALYSIS: Colorlines, Designs, Line Development
BFG Industries Inc. Melded Fabrics, Inc.
Coleman Company Nanik, Div. of Springs Ind.
Color Systems Nevamar Corporation
Dynamic Design Inc. Niche Marketing Inc. - Heatwave
Fashion Tech Norelco Consumer Products Co.
Graber Industries Philips Design N.V.
Hoffman Mills Inc. Pulsar Eco-Products
Hunter Douglas Window Fashions Redi Shade, Inc.
Intek, Div. Of Springs Industries Regina Consumer Products Co.
Kenney Window Fashions Teledyne Laars / Jandy Products
Listo Products, LLC Seco Supply Inc.
Lutron Electronics, Inc. Waverly Home Fashions

Market Analysis, Seminars, Development
BGF Industries Nanik, Div. of Springs Ind.
Coverings Inc. Newell Window Fashions
DDF&M Pulsar, GmbH
Hoffman Mills Inc. Sears Roebuck & Co.
Johnson & Johnson Veratec, div. International Paper

Marketing, Merchandising, Sampling
Alsy Lighting Niche Marketing Inc.
American Water Relief RL Flowmaster
Fashion Tech Rose Z's Tea Notes
Home Depot Waverly Home Fashions
Louver Drape Simpson Strong-Tie Company
Nanik, Div. of Springs Ind.  

AS A TOKEN OF OUR THANKS for visiting our site (, click here to receive a full color, 4-page article, "Color Sells" from Pittsburgh Professional magazine.