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Finding the right colors for you and your home. Looking to bring some color
into your environment, but
not sure where to start?
Try your closet, suggests
color consultant Nada Rutka.
"We're seeing products of mixed metals and stone Influence,"
she says, "that natural, pebbly effect. And with the new millennium
people are looking for ways to relax and bring their lives into
greater harmony and balance. This means colors that are on the cool
side of the palette, colors that are calming and spiritual."
"Ties and
socks have been men's fashion statement, the only
opportunity they have to wear color. Men are more
open to color now because of the popularity of
casual Fridays in the workplace. It gives men an
opportunity to make their fashion statement. This
provides a manufacturer the opportunity to look
at color as more gender-neutral," Rutka
explains. The economy has affected the retail
industry and lines are consolidating.
Colour Design is NOT magic, crystal ball gazing, lucky guessing, or what is "in". Colour design takes colour beyond the aesthetic to being an integral part of the marketing plan. Colour Design is a discipline or method of working with, creating or selecting specific colors to improve the saleability, function or quality of a product through aesthetics or decorative composition. It is the business of Colour. No other design field so focuses on Colour or has the in-depth understanding of color and its effects.
Color sells. As the founder and principal of Nada
Associates, a Southpointe-based color, design
and marketing consulting firm, it’s Rutka’s
business to understand how color influences
people’s decisions.
It is the primary reason people buy a product",
said Ms. Napoletan Rutka. "Recognizing that color can be used
as a strategic marketing tool, can add profit to the bottom line",
she said. "If a company invests in using the right color for
its product, then consumers will buy it."
. . . says colors used in packaging can psychologically influence consumer purchases. "What color can do is communicate the values or strengths or image of a product or the company," said Rutka.
Overall,
consumers are seeking a sophisticated simplicity,
trying to balance everyday living while aspiring
for a more harmonious lifestyle. There are many
factors influencing society today--the
environment, ethnic cultures, the coming
millennium and the economy, to name a few. For a
vision of the color directions for 2000, we will
simply interweave these factors into a mosaic of
color.
"Consumers
will continue to look for value colors--colors
that are not trendy--for items with real classic
style," predicts Nada Napoletan Rutka,
president of Nada Associates, a color, design and
marketing consultant. She foresees a move to
understated elegance and casual, livable
simplicity. "Light neutrals with a lot of
color rather than just beiges support the
theme," says Rutka.
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